What is the future of traditional summer camp?

I have done a lot of thinking about the direction of the summer camp industry.   Traditional private camps and, in particular, resident camps, typically provide a wide variety activities and attempt to foster character development, intelligent risk taking, leadership, responsibility, empathy and other important values.   Camps do so, in large part, through having campers live together in cabins with several young adult counselors who serve as role models and leaders.   There are also many camp-wide activities, such as campfires and all-camp competitions, songfests and the like, that foster the same values. 

Over the past few years, many parents and campers have begun to discount the character growth that traditional camps offer and instead have sought out experiences that provide some sort of immediate benefit.  While some, including me, view this as unfortunate, it seems to reflect the reality of our increasingly competitive and specialized society.  Parents want to know how camp will help their kids in the short term by improving their skills in a particular area, whether it be soccer, web design or movie making.  Campers want to pursue their own interests, not be forced to partake in activities that they’ve never tried and have no interest in trying.  As a result, the growth in camping has been in specialty camps which focus on one particular activity.    Unlike the vast majority of the traditional camps that I have described, the specialty camps are generally located in facilities, like colleges and secondary schools, where campers are housed, 2 x 2 in dorms.   These settings do not allow for cabin life with counselor role models, and therefore can not promote character development in the same way that a “traditional” camp can. 

I believe that summer camp must be transformed to meet the market demand for specialized or affinitized experiences while, at the same time, exposing as many children to what is best about camp.  Many who would not consider a “traditional” camp are likely to consider and attend a “specialty” camp which is also traditional.  In this way, camps can evolve and grow.

“Because of Camp” new ACA PSA

http://acacamps.org/becauseofcamp/CA ACA has just this new PSA titled “Because of Camp.”  It consists of two videos (though I could only find one)  containing fourteen celebrities discussing how their lives have been changed… Because of Camp…™ . The first video is fifty seconds in length and includes appearances by Emma Roberts, Hill Harper, Lisa Loeb, Kerri Strug, Michael DeLorenzo, Justin Chambers, Paul Adelstein, James Pickens, Blair Underwood, Sharon Lawrence, Frank Sesno, Glynn Turman, Ashlan Gorse, and Lisa Raye.   I’m not sure if all of these people are real celebreties, though I guess nowadays pretty much anyone who appears on a reality show on a cable channel qualifies.  But I think the spot is great.  Kudos to my friend and colleague Dayna Hardin who brought such a degree of professionalism to the project, along with Marla Coleman and Gwenn Thurmen (sp?), without whom this would not have been possible.  I think it’s a great step  in the right direction for camp.  This is what ACA should be doing, getting people to go to camp.  The next step is getting them to go to ACA camps.  But you have to start somewhere, and this is a great start.  Visit http://www.acacamps.org/becauseofcamp/ to view the PSA.

About This Blog – What is the “camp buzz”?

This Blog is intended to keep up with the latest trends and happenings in the world of summer camps. Not just so-called “traditional” camps, but all camps, of which there are thousands upon thousands. Over the past 11 years, I helped found and then oversaw the creation of CampGroup, LLC, which, as far as I know, is the largest for-profit camp concern in the world, at least as measured by revenue. During that time, I not only did my best to build CampGroup and to do so in an ethical and positive way, but also to build bridges to others across the camp world. On February 11, 2009, I resigned as CampGroup’s President and CEO. This was entirely my choice and was largely precipitated by a desire to develop and run a company that I could truly guide and lead. I am currently exploring a variety of options both inside and outside of the camp world. In the meantime, I have decided to enter the world of blogging, not sure exactly what will coming of it, and hoping that I can figure it out. Stay tuned. Stay tuned. Daniel Zenkel